Reilly Connect Scores Big Results for Kellogg’s with the Help of NBA Legend, Dominique Wilkins

Reilly Connect helped Kellogg’s  team up with famed NBA slam dunker, Dominique Wilkins, at the 2019 National Association of Convenience Stores (NACS) Show on October 2 at the Georgia World Congress Center in Atlanta, GA. Wilkins’ attendance supported the launch of Kellogg’s® latest snack innovations Rice Krispies Treats® Dunk’d an indulgent confection bar with the irresistible combination of the classic Rice Krispies Treats® dunked in creamy goodness coming exclusively to convenience stores in early 2020.

Wilkins, who earned the nickname “The Human Highlight Film” for his highlight-worthy slam dunks, is one of the most respected players ever in the NBA and earned numerous accolades both during and after his career including a place in the Naismith Memorial Basketball Hall of Fame. Wilkins is a staple in the Atlanta community having played for the Atlanta Hawks for eleven seasons and currently serves as the team’s vice president on the executive staff.

Reilly Connect’s  powerhouse traditional and social media experts broke through the competitive media clutter by putting NBA-Legend Dominique Wilkins front and center as part of  our strategy to draw  prominent focus  on Dunk’d.  We achieved 128,671,676 media impression via an all-out media blitz with on-site registered media, powerful snack influencers and by mobilizing interest via custom content on Wilkins Instagram page.    

“Teaming up with Dominique helped us put a full court press on our media outreach efforts across traditional and social media channels,” said Susan Reilly.  “In addition to helping us score big, Dominique Wilkins was a true pleasure to work with and an inspiration to all given his immense accomplishments following his monumental success in the NBA as an inspirational speaker, successful entrepreneur and doer of lots of good works,” said Reilly.

Sweet News Helps Girl Scout Troop Started in NYC Homeless Shelters with First Cookie Selling Program

If you need a story rooted in kindness and goodwill to restore any wavering faith in mankind then the success of Girl Scout Troop 6000’s first-ever Cookie Selling Program may be a welcome respite from the negative media chatter across all channels. Here’s the sweet scoop:

Girl Scout Troop 6000 recently kicked off their first ever Girl Scout Cookie Program® with an original goal of selling 6,000 boxes of cookies over a six day period. The new Kellogg's® NYC Café, an immersive brick-and-mortar cereal café in the Union Square neighborhood served as the perfect stage for Troop 6000 to test their cookie selling skills. What is unique about Troop 6000 which is part of Girl Scouts of Greater New York (GSGNYC) is that it is specially designed to serve the thousands of girls living in the New York City homeless shelter system. Each week, Troop 6000 meets in shelters across the city, led by trained troop leaders – women and mothers also living in the shelter. Troop 6000 was established in March 2017 through a partnership between New York City’s Department of Homeless Services, the Girl Scouts of Greater New York and Mayor Bill de Blasio and today includes over 300 members. 

Reilly Connect in collaboration with Kellogg’s, GSGNYC and its PR team blitzed the media to spread the word about Troop 6000’s cookie selling attempt. Hundreds of people lined up each day to open their hearts to Troop 6000 and to satisfy their love for Girl Scout Cookies while helping the girls reach their goal. As the news coverage spread each day so did the lines. By week’s end Troop 6000 had sold 32,569 boxes of cookies thanks to the generous people of New York who came in droves and the monumental positive traditional and social media coverage that inspired them. The coverage came in multiple waves and continued well beyond the cookie selling event to include follow up stories reporting on Troop 6000's success. More than 82 stories were generated across television, print and social media. Stories spread to ten local markets and to date more than 450 million media impressions have been generated. 

The girls of Troop 6000 showed their sales grit, the people of New York stood in line patiently with smiles and warmth to showed their love for the girls and to stock up on their favorite cookies. Our collective PR teams showed our resilience at flawlessly managing the media bombardment. Reilly's video production talent also created shareable video content on the spot to help tell the wonderful success story of Troop 6000’s Cookie Selling program to media who could not attend extending the reach of our efforts well beyond New York.

Girl Scouting build girls of courage, confidence and character to make the world a better place. Girl Souting is for girls and gives all girls a voice. The Girl Scouts of Troop 6000 shouted loud and clear. Their voices were heard and people listened and responded with kindness and generosity. Reilly Connect's teams in New York and Chicago were so honored and proud to be part of this life-changing week for these girls and their efforts to make the world a better place were felt by all.

The Girl Scout Cookie Program® is the largest girl-led entrepreneurial program in the world—and helps girls earn money for educational activities, community projects and travel opportunities. All net revenue raised from cookie sales (100 percent) stays with the local councils and troops. Kellogg® is the parent company of Little Brownie Bakers®, which is licensed by Girl Scouts of the USA, and has been baking Girl Scout Cookies since 1973.