Susan Reilly, Reilly Connect’s President and Founder, will share the agency’s insights as influencer marketing experts at this year’s 2017 Internet Retailer Conference and Exhibition (IRCE). The session, Fire Up Your E-Commerce Sales with Influencer Marketing, will take place on June 8, 10:30 AM at McCormick Place West, Chicago. Co-presenting with Reilly is Chief Marketing Officer of Industry West, Ian Leslie. Together, the duo will topline influencer marketing strategic planning, budgeting, and measurement along with success stories.
“Influencer marketing has been getting a great deal of attention, yet it’s still not well understood,” said Reilly. “Ian and I know from experience that influencers can educate your target audience and inspire them to learn more and trigger sales—but where to start can be daunting. Our session is designed to quantify the tools, talent, time, technology and financial resources needed to include a smart influencer strategy as part of a brand’s marketing mix,” added Reilly.
Celebrating its eleventh year in Chicago, the IRCE is the world’s largest e-Commerce event with 9,700+ attendees, 600 exhibitors and more than 200 speakers. Over four days, the IRCE will bring together the brightest minds and most innovative strategies in a series of course-changing, global events.
“Whether you are a marketer with senior-level expertise, or just launching your career in internet marketing, influencer marketing is a powerful way to get people with the same affinities to talk about your brand with authenticity and credibility,” said Reilly. “Our session has seats for 1,000 so register now and get there early to learn more,” added Reilly.
Learn more about attendance here.