Reilly Connect Launches Brand Activation for AmLactin® Alpha-Hydroxy Skin Care at More Magazine/Fitness Magazine Health and Wellness Expo in NYC

Reilly Connect helped AmLactin® Alpha-Hydroxy Skin Care put its products into the hands of thousands of women as part of the More Magazine/Fitness Magazine 2014 Health and Wellness Expo on April 11 and 12 at the Metropolitan Pavilion in NYC.  Reilly spearheaded the custom creation of the “AmLactin Soft Skin Bar,” where over 12,000 attendees were invited to indulge in a complimentary hand massage with AmLactin.  The Expo led up to the 11th Annual More Magazine/Fitness Magazine Women’s Half-Marathon, the largest women’s half-marathon in the country  which was held on April 13.

“AmLactin sponsorship of the More Magazine/Fitness Magazine Women’s Health and Wellness Expo was a great opportunity to get thousands of women to experience the powerful exfoliating and moisturizing benefits of AmLactin moisturizers first hand,” said Susan Reilly, president, Reilly Connect.  “What better way is there to accomplish this than to treat them to a relaxing hand massage with the product itself?”

Highlights of the Expo sponsorship included the “AmLactin Power Hour” seminars on the Expo stage, featuring AmLactin Brand Ambassadors, 5-time Olympic swimmer and best-selling author, Dara Torres, and leading New York cosmetic dermatologist, Dr. Doris Day.  Torres spoke to an audience with standing room only of overcoming obstacles and achieving dreams at any age. Dr. Day shared professional insights on skin care for runners.