AMAZING VLOGGERS

Tru by Hilton “Top It Breakfast Bar Integration

 Challenges

• Promote Tru by Hilton brand and Kellogg’s partnership

• Drive awareness of the brand and highlight “Tru Top It” bar offering Kellogg’s cereals

• Give influencers an authentic Tru by Hilton experience by hosting on-sight stays at new

  hotel locations

Strategies

• Tap Lifestyle, Travel, Technology, Food vloggers with a minimum of 50K followers, high engagement levels and quality video contentSuccesses

Successes

• Engagement Rate: 4% (more than double the industry standard)

• Production of high quality shareable authentic video content