Reilly Connect Scores Big Results for Kellogg’s with the Help of NBA Legend, Dominique Wilkins

Reilly Connect helped Kellogg’s  team up with famed NBA slam dunker, Dominique Wilkins, at the 2019 National Association of Convenience Stores (NACS) Show on October 2 at the Georgia World Congress Center in Atlanta, GA. Wilkins’ attendance supported the launch of Kellogg’s® latest snack innovations Rice Krispies Treats® Dunk’d an indulgent confection bar with the irresistible combination of the classic Rice Krispies Treats® dunked in creamy goodness coming exclusively to convenience stores in early 2020.

Wilkins, who earned the nickname “The Human Highlight Film” for his highlight-worthy slam dunks, is one of the most respected players ever in the NBA and earned numerous accolades both during and after his career including a place in the Naismith Memorial Basketball Hall of Fame. Wilkins is a staple in the Atlanta community having played for the Atlanta Hawks for eleven seasons and currently serves as the team’s vice president on the executive staff.

Reilly Connect’s  powerhouse traditional and social media experts broke through the competitive media clutter by putting NBA-Legend Dominique Wilkins front and center as part of  our strategy to draw  prominent focus  on Dunk’d.  We achieved 128,671,676 media impression via an all-out media blitz with on-site registered media, powerful snack influencers and by mobilizing interest via custom content on Wilkins Instagram page.    

“Teaming up with Dominique helped us put a full court press on our media outreach efforts across traditional and social media channels,” said Susan Reilly.  “In addition to helping us score big, Dominique Wilkins was a true pleasure to work with and an inspiration to all given his immense accomplishments following his monumental success in the NBA as an inspirational speaker, successful entrepreneur and doer of lots of good works,” said Reilly.

Reilly Connect Awarded PRSA Silver Anvil For Its Work To Support Kellogg’s & Girls Scouts In NYC Homeless Shelters

Reilly Connect was awarded a prestigious Silver Anvil from the Public Relations Society of America (PRSA) for its work on behalf of Kellogg’s and Girl Scouts Troop 6000 intended to serve girls living in the New York City homeless shelter system. 

In April of 2018, Kellogg’s held Troop 6000’s five-day cookie sale event at the Kellogg’s New York City Café in Union Square and set out to help the girls sell 6,000 boxes of cookies through a local and social media blitz along with “real time” video content. More than 420 million media impressions were generated by PR teams in Chicago and New York which snowballed into national media coverage showing its heartfelt support for Troop 6000. The results: Troop 6000 sold nearly 36,000 boxes of cookies over the five-day event. 

“Nearly 40 percent of people living in homeless shelters in New York City alone are children according to the Coalition for Homelessness,” said Susan Reilly, president, Reilly Connect. “Our team put its heart and soul into playing a small part to help these young girls experience glimmers of joy and success during a difficult time in their lives.”

Since 1944, the Silver Anvil – which symbolizes the forging of public opinion – has been annually awarded to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Silver Anvil Awards recognize complete programs that incorporate sound insights and analysis, planning, execution and evaluation. They must meet the highest standards of performance in the profession.

“We really appreciate Kellogg’s giving us the opportunity to help demonstrate its support of young girls through its commitment to Girl Scouts and specifically Troop 6000,” said Reilly. “Our firm is devoted to #PurposefulPR and this effort to help children living in homeless shelters further validates our mission and vision,” added Reilly. 

The Silver Anvil Award Ceremony was held on June 6th at the Edison Ballroom in the heart of Manhattan. To view all PRSA 2019 Silver Anvil Finalists and Winners visit:  http://anvils.prsa.org/silver-anvil-awards/2019-silver-anvil-finalists.