Reilly Connect was awarded a prestigious Silver Anvil from the Public Relations Society of America (PRSA) for its work on behalf of Kellogg’s and Girl Scouts Troop 6000 intended to serve girls living in the New York City homeless shelter system.
In April of 2018, Kellogg’s held Troop 6000’s five-day cookie sale event at the Kellogg’s New York City Café in Union Square and set out to help the girls sell 6,000 boxes of cookies through a local and social media blitz along with “real time” video content. More than 420 million media impressions were generated by PR teams in Chicago and New York which snowballed into national media coverage showing its heartfelt support for Troop 6000. The results: Troop 6000 sold nearly 36,000 boxes of cookies over the five-day event.
“Nearly 40 percent of people living in homeless shelters in New York City alone are children according to the Coalition for Homelessness,” said Susan Reilly, president, Reilly Connect. “Our team put its heart and soul into playing a small part to help these young girls experience glimmers of joy and success during a difficult time in their lives.”
Since 1944, the Silver Anvil – which symbolizes the forging of public opinion – has been annually awarded to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Silver Anvil Awards recognize complete programs that incorporate sound insights and analysis, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
“We really appreciate Kellogg’s giving us the opportunity to help demonstrate its support of young girls through its commitment to Girl Scouts and specifically Troop 6000,” said Reilly. “Our firm is devoted to #PurposefulPR and this effort to help children living in homeless shelters further validates our mission and vision,” added Reilly.
The Silver Anvil Award Ceremony was held on June 6th at the Edison Ballroom in the heart of Manhattan. To view all PRSA 2019 Silver Anvil Finalists and Winners visit: http://anvils.prsa.org/silver-anvil-awards/2019-silver-anvil-finalists.