Sam Arieven recently joined Reilly Connect as a digital planaylst, playing a key role in the planning and managing of our paid, owned and earned media campaigns. Sam supports Reilly’s senior digital strategy team and takes a prominent role in supporting our account teams by identifying, targeting and managing Reilly’s influencer marketing campaigns.
Sam was previously a digital media planning assistant at Mediacom in New York where he worked on the day-to-day management of multiple campaigns on the firm’s largest account, Bayer Pharmaceuticals. While with Mediacom, Sam managed a variety of paid digital initiatives with varying strategies and objectives and obsessed on a daily basis about hitting each campaign’s KPIs. Sam's brand experience on Bayer included: Aleve, Alka-Seltzer, Bayer Aspirin, Phillips, Miralax, Berocca and the Coppertone portfolios. Across these campaigns, partners ranged from smaller programmatic ad networks to larger direct partners, including Amazon, YouTube, Yahoo, Time Inc. and many more. Sam’s digital media and brand management expertise will help Reilly Connect provide clients with the finest counsel and approach to utilizing influencer marketing.
“Reilly Connect affords me the opportunity to work across multiple channels within digital media and learn as much about the industry as possible at a fast pace,” said Sam Arieven.
Sam holds a Bachelor of Arts degree in Economics and Communications Arts from the University of Wisconsin in Madison. He has also completed coursework at Charles University in Prague, Czech Republic. In addition to serving as a valuable resource to Reilly Connect, Sam enjoys listening to music and has a strong interest in professional sports. While a native of the East Coast, Sam loves the Midwest and is enjoying his new home on Chicago's north side.