Reilly Connect Scores Big Results for Kellogg’s with the Help of NBA Legend, Dominique Wilkins

Reilly Connect helped Kellogg’s  team up with famed NBA slam dunker, Dominique Wilkins, at the 2019 National Association of Convenience Stores (NACS) Show on October 2 at the Georgia World Congress Center in Atlanta, GA. Wilkins’ attendance supported the launch of Kellogg’s® latest snack innovations Rice Krispies Treats® Dunk’d an indulgent confection bar with the irresistible combination of the classic Rice Krispies Treats® dunked in creamy goodness coming exclusively to convenience stores in early 2020.

Wilkins, who earned the nickname “The Human Highlight Film” for his highlight-worthy slam dunks, is one of the most respected players ever in the NBA and earned numerous accolades both during and after his career including a place in the Naismith Memorial Basketball Hall of Fame. Wilkins is a staple in the Atlanta community having played for the Atlanta Hawks for eleven seasons and currently serves as the team’s vice president on the executive staff.

Reilly Connect’s  powerhouse traditional and social media experts broke through the competitive media clutter by putting NBA-Legend Dominique Wilkins front and center as part of  our strategy to draw  prominent focus  on Dunk’d.  We achieved 128,671,676 media impression via an all-out media blitz with on-site registered media, powerful snack influencers and by mobilizing interest via custom content on Wilkins Instagram page.    

“Teaming up with Dominique helped us put a full court press on our media outreach efforts across traditional and social media channels,” said Susan Reilly.  “In addition to helping us score big, Dominique Wilkins was a true pleasure to work with and an inspiration to all given his immense accomplishments following his monumental success in the NBA as an inspirational speaker, successful entrepreneur and doer of lots of good works,” said Reilly.