More than 3,200 Girl Scouts, family members and friends of Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI) joined together on January 6 to break the Guinness World Record for most cookies dunked in milk at one time. The dunk, which took place at the Allstate Arena in Rosemont, IL, was part of the GSGCNWI Cookie Rally to kick off its 2018 Girl Scouts Cookie Program. Reilly team was tapped by Kellogg’s to collaborate with the Girls Scouts of Greater Chicagoland and Northwest Indiana on media outreach surrounding the record-breaking event.
“Our team showed its video production and media relations chops again at this really fun event filled with young girls, their families and friends all with sparkles in their eyes as they prepared to make history,” said Susan Reilly, President Reilly Connect. “We were PR challenged because the event was the Saturday after New Year’s when so many people were on holiday singing fa-la-la-la la or Auld Lang Syne so we tapped our mobile production team to capture the event and pushed out footage with wonderful shots and comments from the girls.”
The media relations’ team effort resulted in 18 traditional and online media placement including: NBC News 5, ABC7 Eyewitness News, Fox News Chicago, Time Inc.’s Food & Wine, the Daily Herald and the Chicago Tribune totaling approximately 15 million impression.
“Our combined forces with the GSGCN PR team really ignited our media success,” said Reilly. “The substantial coverage is testimony to our media relationships in Chicago and our mobile production capabilities which helped us secure same day coverage since crews were tight.”
Pictured from left to right: Nancy Wright, CEO, Girl Scouts of Greater Chicago and Northwest Indiana; Girl Scout Clodagh Sampin of Troop 20277; Girl Scouts Colleen Marks and Madeline Melzer of Troop 20804; and Wendy Davidson, President, U.S. Specialty Channels, Kellogg Company, celebrating the record-breaking win—setting the GUINNESS WORLD RECORDS™ title for most cookies dunked in milk at one time.
Note: Little Brownie Bakers®, a Division of Kellogg’s®, is licensed to provide Girl Scout Cookies for Girl Scouts of Greater Chicago and Northwest Indiana.