Sam Karow recently joined Reilly Connect as a senior media executive bringing 20 years of experience consulting, and building innovative, award-winning marketing programs for consumer goods, retail and travel services that have surpassed brand and business goals and exceeded client expectations.
“Reilly Connect tapped Sam to be part of our senior strategic team to help our clients improve effectiveness and accountability across digital and traditional paid media programs along with his expertise leading responsive digital marketing campaigns,” said Susan Reilly, president, Reilly Connect. “Sam understands the roles of consumer-centricity and analytics in the advertising process and has deep experience in dynamic digital message and data strategies and measurement.”
Sam was previously a media director at Starcom MediaVest Group, the world’s largest media agency, where he led media teams on Proctor and Gamble, Gillette, Kellogg’s, Sara Lee, Miller Brewing, Hanes and others. In addition to serving as a key resource to Reilly Connect, Sam is also a partner at Billups Design. Established in 2003, Billups develops enterprise websites and ads responsive to consumer needs and devices to embrace and accelerate their journey. Their clients include: Hyatt, Sears, Alliant Credit Union, Algar Ferrari and many others.
“Sam is a remarkable strategic thinker and problem-solver,” said Reilly, “His addition to Reilly Connect as a media adviser will help us bring invaluable insights to our clients as we collaborate to shape their marketing and media plans and ultimately boost the bottom line.”
Sam holds a Masters of Science degree in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts degree in Advertising from Michigan State University.