FULL BRAND INTEGRATIONS AND ACTIVATIONS
CHALLENGE
Break through the category clutter and launch new product when being outspent tenfold in the $1.9B Hand & Body Lotion Category
strategies
Negotiated and managed all aspects of multiple brand integrations and activations including the View, Meredith Publishing, Lifetime Fitness, and and US Masters Swimming with five-time Olympic swimmer, Dara Torres, and world-renowned NYC cosmetic derm, Dr. Doris Day
Spearheaded contracting and negotiations, content development, print and digital ad creative, and national on air media appearances
Negotiated and managed all aspects of paid in-book and digital media
SUCCESSES
E-commerce sales +18%
The View resulted in the single largest sales boost of the year
Website sessions +302.78% previous day (4,201 vs. 1,043) and +3,050% during segment (244)
LifeTime Fitness campaign generated more than 96 million impressions over 120 days
Sales outperformed the category X3