FULL BRAND INTEGRATIONS AND ACTIVATIONS

 
 

CHALLENGE

  • Break through the category clutter and launch new product when being outspent tenfold in the $1.9B Hand & Body Lotion Category

strategies

  • Negotiated and managed all aspects of multiple brand integrations and activations including the View, Meredith Publishing, Lifetime Fitness, and and US Masters Swimming with five-time Olympic swimmer, Dara Torres, and world-renowned NYC cosmetic derm, Dr. Doris Day

  • Spearheaded contracting and negotiations, content development, print and digital ad creative, and national on air media appearances

  • Negotiated and managed all aspects of paid in-book and digital media

SUCCESSES

  • E-commerce sales +18%

  • The View resulted in the single largest sales boost of the year

    • Website sessions +302.78% previous day (4,201 vs. 1,043) and +3,050% during segment (244)

  • LifeTime Fitness campaign generated more than 96 million impressions over 120 days

  • Sales outperformed the category X3