JAMES BEARD AWARD-WINNING CHEF PAUL KAHAN

Challenge

• Regain market share in exploding plant-based protein category

Strategy

• Tap the culinary genius of James Beard award-winning Chef, Paul Kahan to create a proprietary burger and showcase it at high profile restaurants and events including Lollapalooza.

• Reilly Creative team negotiated agreement, conceptualized fun and inspiring creative social media content and oversaw paid media planning.

Successes

• Campaign drove over 600k ad engagements at cost-per-engagment that was 69% lower than the goal.

• Client revealed that the campaign was “the most successful program of all time” for the brand.