PET INFLUENCER MANNY THE FRENCHIE

Challenges

• Celebrate the 20th anniversary of ZYMOX® veterinarian-approved, enzyme-based products provide pets relief from skin, ear and oral conditions

• Honor, founder Pam Bosco and how her passion for pets has led to company’s immense success and humble beginnings in Illinois

Strategies

• Team of Pam with the leading pet influencer, the beloved Manny the Frenchie

• Team Manny and Pam up on a 360 brand integration campaign with Chicago’s Windy City Live, Instagram and Facebook

Results

• Segmented resulted in 7 minutes of live airtime and over 10M impressions

• Product Instagram was 253% higher than other sponsored IG posts

• Facebook video racked up 12,500+ minutes and the most eyeballs of sponsored content in over a year