Today’s consumer is more proactive and informed than ever before. While 90% of purchases still occur at brick-and-mortar businesses, for most consumers, the path to purchase begins elsewhere.
This means that brands must now be publishers.
When people come looking for information about your product, they need to find engaging, valuable content that holds their attention and helps them see how your product fits into their lives.
As a leading content marketing agency in Chicago, we partner with brands to create a tailored content strategy that fits within an overall marketing strategy. Our team of strategists guide you through each step of the process—from developing the overarching content and messaging strategy to providing counsel on the right mix of owned and user-generated content.
As professionally trained writers and storytellers, Reilly Connect has a long and successful history of creating brand content for a variety of platforms, and as seasoned public relations specialists, we know how to pitch stories to traditional media, too.
Our content marketing agency offers a truly unique, cross-functional skillset that combines ideation and creative copy development with conventional journalism and social media savvy.
We understand how to best frame headlines for maximum engagement and guide influencers through the messaging process in a way that gives them the freedom to weave in their own personalities and maintain their authenticity.
Our team of content marketing experts offers:
- Content Strategy Development to help your brand engage with the right audience with creativity and authenticity.
- Custom Content Development to dazzle your community with custom editorial content, photography, and infographics, as well as original video conjured up by our own in-house video production company.
For more information about our content marketing services, call us today at (312) 600-6780 or click here to request a capabilities presentation.