FOODIE INFLUENCERS
Challenges
Create “buzz” surrounding the return of Kellogg’s Froot Loops Mini Donuts at Carl’s Jr. and Hardee’s with limited budget
Support efforts to drive trial at participating restaurants
Strategies
Focus on micro influencers including Foodies, Lifestyle, Dessert Enthusiasts
Instagram focused with value added through Facebook and influencer blogs
Geographic Focus: Carl’s Jr. and Hardee’s restaurant-heavy markets nationwide
Results
Exceeded impressions by 30 percent
Negotiated 9.4 percent in fee savings