FOODIE INFLUENCERS

 
 

Challenges

  • Create “buzz” surrounding the return of Kellogg’s Froot Loops Mini Donuts at Carl’s Jr. and Hardee’s with limited budget

  • Support efforts to drive trial at participating restaurants

Strategies

  • Focus on micro influencers including  Foodies, Lifestyle, Dessert Enthusiasts

  • Instagram focused with value added through Facebook and influencer blogs

  • Geographic Focus: Carl’s Jr. and Hardee’s restaurant-heavy markets nationwide

Results

  • Exceeded impressions by 30 percent

  • Negotiated 9.4 percent in fee savings