Whether you are a newcomer or a veteran to social media marketing, it is likely that at some point, you are going to look around and start to wonder whether or not you have the stamina, creativity and endurance to help your client, brand or company become a rock star of the social media world.
In the last blog we discussed ways to successfully create a social media presence.
Here are 5 tips to help you establish a solid social media foundation:
- Develop a 12-Month Plan with Tangible Benchmarks: According to Jim Belosic on the Social Media Examiner, social media efforts often suffer the same fate of New Year’s resolutions because they lack a plan and a commitment to that plan. Create a posting schedule. Be specific (i.e. create a daily maintenance checklist) and develop tangible benchmarks, keeping in mind that results may start slow. Your posting strategy should align and integrate into your overall brand or corporate strategy. For example, if your goal is to build awareness of the end benefit of the powerful ingredients in your product, build content which is relevant and engaging that demonstrates your unique advantages in an entertaining yet educational way.
- Consider Videos, Graphics, Photos, and Infographics: Bottom line: people like pictures and videos. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. And, in an article on LinkedIn written by Dave Kerpen, web posts with visuals increase engagement by 180% and are processed 60,000 times faster than text, which makes web content with imagery even more important when the average attention span ranges from 3 to 8 seconds. Not familiar with infographics? They are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Because infographics are easy to understand and consume, they are also highly shareable, making them powerful viral marketing tools.
- Consider Frequency and Timing of Posts: Industry experts recommend posting 5-10 times a day on Twitter and 1-4 times on Facebook to achieve optimum engagement. Our experience with the pages we manage supports this and also shows that engagement is highest between the hours of 8am and 8pm for both platforms.
- Be Prepared to Change Your Plan: That being said, social media is nimble and changes quickly, which means you may have to change, too. Stay ahead of the curve by keeping track of what’s coming—both with the social media platforms you currently use, as well as with new sites on the horizon. Facebook is a prime example, as it is constantly modifying itself. Follow Facebook for Business News to stay up to date on changes. Your plan may also require some adjustments in response to a client’s needs or with changes within an organization. These will become clearer as your social media presence and audience engagement grow.
- Review the Analytics: The Internet is rich with free data that can provide you with valuable insight and feedback about your followers and your social media efforts. Google, for example, offers two standalone reports: Data Hub Activity and Trackbacks. The former report shows how many people are talking about and engaging with your site content on social networks, and the latter report details the sites that are linking to your content (more here).
None of the great rock stars jettisoned to stardom without an expert plan. In the words of Maroon Five, if you want “moves like Jagger,” take the time to set a rock solid social media foundation.