Request for Proposal: Worth the Gamble? Facts You Need to Determine the Odds

Request for Proposal: Worth the Gamble? Facts You Need to Determine the Odds

According to The Wizard of Odds, the probability of an overall win in blackjack is 46.36%. While the variables associated with winning a new piece of business through participation in a competitive Request for Proposal (RFP) differ greatly, identifying as many factors as possible upfront can help you determine the probability of a winning hand and whether or not your team should gamble or respectfully decline. 

Worried About Banner Ad Blindness? Quell Your Concerns with an Influencer Marketing Strategy

Worried About Banner Ad Blindness? Quell Your Concerns with an Influencer Marketing Strategy

One of the biggest threats facing digital advertising today is banner blindness. In fact, two out of every three millennials are using ad blockers, according to eMarketer.  Now more than ever, fewer people are looking at banner ads, and technological advances like ad blockers are making it harder and harder to get in front of your target audience.