It’s true – a great writer is hard to find. Identifying skilled, content subject-matter experts (SMEs) who are also powerful writers can seem daunting, especially in highly-specialized sectors like health and wellness.
Remember that time you and your friends plunged into the brisk waters of Lake Michigan on a late, summer night in August? Or when you scored free tickets to Lollapalooza and listened to the pure magic of Paul McCartney front row while billions around you danced and sang to the legendary musician’s famous tunes?
According to The Wizard of Odds, the probability of an overall win in blackjack is 46.36%. While the variables associated with winning a new piece of business through participation in a competitive Request for Proposal (RFP) differ greatly, identifying as many factors as possible upfront can help you determine the probability of a winning hand and whether or not your team should gamble or respectfully decline.
One of the biggest threats facing digital advertising today is banner blindness. In fact, two out of every three millennials are using ad blockers, according to eMarketer. Now more than ever, fewer people are looking at banner ads, and technological advances like ad blockers are making it harder and harder to get in front of your target audience.
The average medical student is not likely to hold hopes of one day becoming a media spokesperson who must give an opinion or an explanation of data in front of crowds and cameras. Yet, as their careers evolve, some may willingly or begrudgingly have their expertise tapped for such a role—especially if they are involved in clinical trials.